About froot
froot is a mobile-based application in which users view and share recipes for smoothies, smoothie bowls, and fresh plant-based snacks. The platform creates a specialized space for health-conscious consumers, raw food enthusiasts, and those looking to incorporate more plant-based options into their diet.
The target audience focuses on adults 18-30 who take in interest in the rapidly emerging plant-based movement - diet-driven and eco-conscious individuals with an interest in nutrition, culinary arts, and building a sense of community around their pursuits.
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Check out the prototype of the froot application as it would appear on mobile devices.
Design Process & Visual Identity
The design process evolved through several key phases, starting with wireframes, advancing to detailed mockups, and culminating in a fully interactive prototype that demonstrates every major user flow. After finishing the digital wireframe process, I was able to parse out a simpler, more intuitive application architecture that would be simple for users to navigate, never being further than two taps away from the home screen, and creating iconography that's easy to interpret.​
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Each screen adheres to a strict margin system and follows mobile design best practices to ensure consistency and ease of handoff to developers. I created all assets from scratch using Figma and Adobe Illustrator, including iconography, illustrations, and layout components. These assets are documented in a comprehensive style sheet, along with the selected color palette and typography, to maintain visual coherence during the development phase.​​​​​​​​​​​​​​​​​​
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Aesthetic & User Engagement
The visual direction of froot is vibrant, youthful, and clean, designed to reflect the energy and creativity of the community.
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For recipe screens without user-uploaded images, I introduced background gradients that add depth without overwhelming the text content. This approach maintains a polished and cohesive aesthetic across all user scenarios, helping the app feel complete and visually compelling, even in early user stages.
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​The final prototype captures both the function and personality of the brand. The project served as a compelling example of how thoughtful UI/UX design can elevate a content-sharing platform into a lifestyle-driven digital community.