Bridges for Parkinson’s is one of the most meaningful organizations I’ve had the privilege to work with. As an independent Rock Steady Boxing affiliate, they provide specialized fitness programs that empower individuals living with Parkinson’s disease in the Nashville and Franklin, Tennessee areas.

When I began working with Bridges for Parkinson’s, an initial site audit uncovered several issues, including misaligned keyword targeting, underperformance in both core web vitals and overall page organization.

A Local SEO Approach

I developed an SEO strategy to increase local organic visibility, a previously overlooked opportunity due to the organization’s reliance on direct and referral traffic. By targeting high-intent local keywords and optimizing content structure, we significantly broadened the audience reach.

As part of the content overhaul, I wrote new website copy that balanced the brand’s tone with SEO best practices. My goal was to create clear, informative content that reflected Bridges for Parkinson’s mission and community values. Along with these edits, I was also sure to adjust the page structure alignment

Building on that foundation, I crafted a robust keyword strategy focused on people seeking fitness programs designed for those living with Parkinson’s disease. This transition, from a scattered organic traffic approach to a highly targeted framework, greatly improved keyword alignment and organic relevance.

Link-Building Efforts

While the new page structure and keyword strategy, I also focused on creating backlinks to increase the website's domain authority, as well as making sure it was easily found by future fighters. These efforts resulted in several valuable placements, including several features in local directories for fitness and physical therapy services.

Results

The impact of this audit was significant:

A 530% increase in organic traffic over a 3-month period, signaling substantial SEO performance gains
Six new target keywords ranking in Google’s top 10 results, driving higher-quality, intent-focused traffic
A 3% increase in overall site visibility in the first month, demonstrating measurable business impact
Notable improvement in Largest Contentful Paint (LCP), enhancing site speed and user experience

These results reflected both strategic alignment and sustained technical optimization, including continuous improvements in page speed, mobile responsiveness, and structured data enhancements.

This project highlights the value of pairing data-driven SEO strategy with a deep understanding of the client’s audience and industry. It was a rewarding opportunity to grow visibility in a meaningful and impactful B2C space.

Additional Contributions

When I first took on this contracted work, I was genuinely moved by the purpose behind the brand and the mission-driven passion of Colleen Bridges and her incredible team. To better understand the heart of what I’d be marketing, I took the time to watch Colleen’s Parkinson’s Physical Fitness training videos. Through them, I witnessed her contagious optimism, dedication, and the inspiring determination of her fighters, many of whom shared glowing testimonials about their experiences.

After seeing this positive energy both virtually and in person, I knew I wanted to continue supporting Colleen and her franchise through ongoing digital marketing efforts.

Beyond SEO, I’ve also been helping develop a new video content strategy and edit promotional and workout tutorial videos for social media. Working with Colleen has been an absolute joy, and I’m honored to play a role in helping her advance her mission of empowering individuals with Parkinson’s disease through the healing power of fitness.

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