SEO Work

A collection of SEO projects showcasing my experience in keyword research, on-page optimization, technical audits, content strategy, and more. Each project demonstrates the practical application of search engine algorithms, ranking factors, and data-driven strategies to improve online visibility and performance.

SIMPore Inc.

SiMPore required a full website redesign that strategically organized content by audience type, greatly improving navigation and enhancing the overall user journey. The new site architecture featured a simplified design and targeted keyword strategy, effectively positioning the site for the right organic audience.

Learn More

Child Care Council

The Child Care Council website required thorough planning and strategic execution to meet the needs of families, childcare providers, and educators across three counties. I contributed to the content strategy, website development and ongoing SEO efforts to create a user-friendly platform that fosters connections.

Learn More

The Ferris Agency

I worked directly with the Ferris team to restructure and simplify the site’s information architecture, transforming it into a cohesive, user-friendly experience that made sense for both new visitors and returning clients. From the start, my role extended beyond SEO optimization.

Learn More

Finger Lakes Wine Country

I was actively involved in composing and submitting the URL redirect list, shaping the site’s strategic direction, and executing key components of the build, all while keeping user experience and long-term organic traffic performance top of mind.

Learn More

Back