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Graphic Design Work

A collection of graphic design projects highlighting my experience in brand identity development, logo design, and merchandising. In each project, I've described my approach to each task to build memorable, cohesive designs across both print and digital platforms.

Churchville-Riga Chamber of Commerce

I was referred by a former professor to the Churchville-Riga Chamber of Commerce and was given the opportunity to design the official town logo. In this role, I worked directly with the chamber to develop branding that effectively represents the town's identity.

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Willow Bay 

I was commissioned by a local band to design a distinctive logo that would serve as the cornerstone of their branding across all merchandise. The goal was to create a visual identity that felt mellow and laid-back, while still standing out.

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D-n-A Landscaping

I partnered with a privately owned landscaping company to craft a cohesive brand identity, including a custom logo and a full suite of branding materials. With a focus on their primarily senior clientele, I implemented an accessibility-first design approach.

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University of Buffalo

I collaborated with the University at Buffalo to develop promotional materials for their EOP Summer Bridge Program. This included designing postcards for incoming students, crafting email campaigns and social media content, and building the program’s landing page on the university’s website.

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© 2021 by Rachel Kuhn

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